Our Proven Process
Our Proven Process
Your ideal customer
Who is the customer you most want to serve? Is it the same customer you serve today? How can segmentation open the door for new opportunity and innovation?
Your business objective
When you have a goal in mind, you can learn what motivates your customers in the right context. Focus on different questions for customer acquisition, retention, upsells, or market expansion.
What customers value
What motivates your customers when they buy or use your product, or your competitor’s product? Your product must deliver value in the areas customers care most about to be valuable.
Opportunity Assessment
What’s the best way to prioritize the work you do? Make the right call by understanding the value you’ll deliver to customers in the context of your goal.
“I think the single biggest problem in Product today is that folks who build products don’t know enough about their customers — yet they assume that they do.”
Our client, Adrian Benić, Chief Product Officer at Infobip
“I think the single biggest problem in Product today is that folks who build products don’t know enough about their customers — yet they assume that they do.”
Our client, Adrian Benić, Chief Product Officer at Infobip
CONTACT US
We’d love to hear from you!
CONTACT US
We’d love to hear from you!